The Techno Archives

Before I teach you how to do it, let us have lesson on SEO. There are two types of SEO. The "on page" optimization and the " off page" optimization.

On page optimization refers to the keywords on your post titles, header tags, title tags and etc. This way you have full control on how well your blog is optimized, especially on Google.

Off page optimization refers to techniques such as link building. The more links that is pointing to your site, the better your rankings on Google. The number of links pointing to your blog represents the importance of your blog om Google. Say for example blog A and blog B with the same niche. Blog A has 1000 links pointing on his blog and blog B has 500 links pointing on his blog as well. Who do you think will be shown on the first page on Google? In addition to off page optimization, it is not only the number of links that is important. The actual link text (anchor text with a link to your blog) is even more important. Example of an anchor text is this. Click Here

So now you understand the difference between on page and off page SEO. But what we are going to do now is the on page optimization. We will change a little bit on your blog's template. Do you notice on Blogger, when you post, the Blog nameis displayed before the post title. Google have it backwards so let us change it.

1. Go to Blogger > Layout > Edit HTML

2.Search for this code in the template <title><data:blog.pageTitle/></title>. I


3. Replace that  code with the following code:
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>


4. Save your template. And your done!

Here is how it will look after. Notice that the Blog name is now displayed after the post title.

All of your posts is now more optimized than before on Google.